United Colors of Benetton is as well known for its provocative (and thought-provoking) ad campaigns as for its on-trend fashion designs. In 2013 Puig and United Colors of Benetton signed a long-term global licensing agreement to develop and distribute new fragrance lines.
United Dreams, a trio of feminine scents –Love Yourself, Stay Positive, Live Free– launched in 2014. The colorful, upbeat aromas are inspired by young women’s shared aspirations to change the world through the transformative power of dreams: “Everything that drives us comes from a dream.” A companion collection released in 2015 encourages men to believe in the power of dreams as a force for change. To create opportunity, rather than wait for the right moment. To learn from mistakes, without fear of failure. Not merely to dream but to decide, and make dreams come true.
Colors is a fresh, youthful range of fragrances imagined by Puig for United Colors of Benetton. Unveiled in 2016 and 2017, the scents for women – Pink, Blue, Purple – embody the belief that a world filled with color is a better world. With Colors Man Blue and Colors Man Green, Puig offers a masculine version of the brand’s celebration of diversity and optimism.