Tous was established in 1920, when Salvador Tous Blavi opened a watch-repair shop in the city of Manresa, in Spain’s Catalonia region. His business grew over the decades, and in 1965, his son, Savador Tous, inherited the company. The younger Tous and his wife, Rosa Oriol, began to expand the company by designing and producing jewelry and later added luxury handbags and other accessories to Tous’s product line. Their four daughters — Rosa, Marta, Alba, and Laura — also take part in the family business.
Tous has become known internationally for its youthful, on-trend designs and its unexpected mixes of materials. Singer-actress Jennifer Lopez and Australian singer Kylie Minogue have been features in Tous’s advertising, and celebrities like Kate Bosworth and Katherine Heigl have been spotted wearing its jewelry. The Tous emblem, introduced in 1985, is a teddy bear. It appears frequently in Tous’s jewelry designs and on many other Tous products.
The Tous fragrance line was launched in 2002 with an eponymous women’s fragrance. Tous Man was added in 2004, and later releases include Tous Touch, Tous H2O, Tous L’Eau, men’s fragrances Tous Man Sport and Tous Man Intense, and scents for children.