Moschino, a famous Italian designer house, was founded in 1983 by Franco Moschino. The Moschino brand gained international recognition and popularity very quickly.
Moschino's first perfume, Moschino, a women's fragrance, was launched in 1987. In 1990, a men's version followed. Since then, 16 more fragrances have been launched under Moschino and Cheap and Chic brands. The most recent fragrance, Cheap & Chic Chic Petals, was launched in 2013.